Comunicación Total®
THE MODEL DEVELOPED AND REGISTERED BY ZIMAT IS BASED ON THE FOLLOWING PREMISES:
- Communication is not an end in itself; it is a tool that institutions use with varying degrees of efficiency to support the achievement of their institutional and business objectives.
2. Organizations communicate and issue messages constantly, whether or not this communication is the product of a planning process.
Comunicación Total®
An integrated approach that ensures communication effectiveness. Under the Modelo de Comunicación Total®, our multidisciplinary team of 180 collaborators and professionals addresses our clients' needs in institutional communication, organizational marketing, finance, digital, political and public affairs,crisis prevention and management, public opinion research and training. This ensures consistency and congruence in communication.
Because consistent communication, across different areas of the company and with all its audiences, is the foundation for building reputation and trust.
1. UNDERSTANDING THE ENVIRONMENT
We utilize listening tools, data intelligence, AI, market research, documentary analysis, and our own experience and connections to generate a comprehensive environmental diagnosis.
2. DEFINING THE STRATEGIC VISION
We design strategies that enhance reputation and contribute to our clients' business and institutional objectives.
3. ACTING EFFICIENTLY
4. MEASURING WITH TRANSPARENCY
We conduct objective measurements of results based on predetermined parameters. We learn, redesign, and strive for increasing effectiveness.
ALWAYS FOCUSED ON YOUR OBJECTIVES
We firmly believe that communication should support the achievement of business and institutional objectives. Therefore, we work closely with leaders and decision-makers, establishing long-term relationships of trust.
CUSTOMER SERVICE ABOVE AL
We are privileged to be business partners with many of the country's most important companies and institutions. Our customers are our top priority. In our culture, customer service takes precedence above all else.
EFFECTIVE CONNECTIONS
Reputation is built on your various audiences knowing, trusting, and wanting to collaborate with you. This hinges on clearly communicating why you are relevant to those audiences and their interests and goals. We help you establish effective connections based on a win-win relationship.
STRONG CITIZENSHIP AND COLLABORATION
We strongly believe in collaborative work and informed reporting. Therefore, we closely collaborate with leading private and civil society organizations. We take pride in supporting numerous think tanks and organizations dedicated to generating information and proposing initiatives for Mexico's economic and social development.